Platform that connects people, tools, data, and intelligence in a
single AI-powered system - enabling end-to-end marketing that is faster,
more effective, and better informed. From planning and media to production
and commerce, it transforms how brands create, collaborate, and scale globally.
Conducted a full UX audit of the MyVi Business module — evaluating flows,
touchpoints, usability, and information architecture across the site.
The goal: uncover friction, highlight opportunities, and lay the groundwork
for a smoother, more intuitive experience for enterprise users.
A complete redesign of Motilal Oswal’s digital experience to engage Gen Z and Gen X investors.
The revamp modernized user flows to reduce drop-offs and improve onboarding, while refreshing
the brand identity to feel more accessible, relatable, and future-ready for younger audiences.
