Explore a collection of designs that combine creativity and functionality, showcasing thoughtful solutions for seamless and engaging user experiences.
Latest works
[001] WPP - Verticurl
WPP Theme Builder
Turning a multi-team enterprise branding workflow into a self-service
theming capability — from problem framing to a governed, client-facing
configuration tool.
Conducted a full UX audit of the MyVi Business module — evaluating flows,
touchpoints, usability, and information architecture across the site.
The goal: uncover friction, highlight opportunities, and lay the groundwork
for a smoother, more intuitive experience for enterprise users.
A complete redesign of Motilal Oswal’s digital experience to engage Gen Z and Gen X investors.
The revamp modernized user flows to reduce drop-offs and improve onboarding, while refreshing
the brand identity to feel more accessible, relatable, and future-ready for younger audiences.